Do you have Chinese customers and don’t know whether it’s worthwhile translating your business into this Asian language?
Is there an increasing number of Chinese people who visit your city and you want to attract them as customers?
Do you want to know how much Chinese tourists spend when they travel to Spain?
If your answer to any of these questions is YES, then this post is for you. Today we’ll explain the situation of Chinese tourism in Spain and try to solve your doubts as to whether or not it is worthwhile translating into Chinese.
What is the volume of Chinese tourists and which countries do they visit?
At present, Chinese tourism is the largest in Asia and the Pacific and accounted for 150 million people in 2018. It is estimated that by 2025 this figure will stand at around 220 million.
Most of their international trips are to countries in Asia. However, when they do leave their continent, Europe is their favourite destination. Countries such as France, Italy and Germany take the lead in the number of Chinese tourists, and Spain is only a short way behind.
How many Chinese tourists come to Spain?
2018 statistics indicate that the number of Chinese tourists to Europe had increased by 1.7%. However, arrivals to Spain increased by 26.1%. This accounted for 649,000 tourists. These figures indicate the growing interest of Chinese tourists in our country, in comparison with our European competition. The most popular regions were Catalonia (46%), Madrid (32%) and Andalusia (16%).
Spain has the perfect characteristics to fulfil the preferences of Chinese tourists.
What are the preferences of Chinese tourists?
They primarily seek culture, shopping, art and cuisine. Travelling to Europe is also a synonym of good social standing, belonging to the upper class and the new middle-upper class. The way in which they travel is changing: they are starting to organise their trips by themselves (56%) and are leaving behind the traditional group trips that characterise them.
How much do Chinese tourists spend in Spain?
In financial terms, Chinese tourism left 1310 million euros in the Spanish national coffers. Individually, the average expenditure per person and day stands at around €291, much higher than that of the average foreign tourist at €146.
Are you thinking about investing in translations into Chinese?
Here is our conclusion.
Chinese tourism is a very interesting up-and-coming market in Spain, as they arrive in our country wanting to purchase high quality services and products.
Therefore, if your business is located in any of the main cities of Catalonia, Madrid or Andalusia, translating your documents and contents into Chinese might be a very good decision.
If you company already has an influx of Chinese tourists, translation is essential in order to increase your current customer base and to offer them a quality experience.
Would you like to receive more information on the trends and behaviour of Chinese tourists in Spain or on the language? Tell us what you want to know in the comments and we’ll discuss it.
And if you’ve already decided, write to us. We have a team of professional Chinese translators who will help you communicate with your customers from this great Asian country.
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