Do you have a Japanese client and don’t know whether to take the leap and translate your business into this Asian language?
Is there an increasing number of Japanese people visiting your city and you want to attract them as clients?
Do you want to know how much Japanese tourists spend on their trips to Spain?
If your answer to any of these questions is YES, this post is for you. Today we’ll solve your doubts as to whether translating into Japanese is worthwhile.
How many tourists visit Spain?
230,000 Japanese tourists visited Spain in 2009. Nowadays, the records are much higher. The 2018 figures doubled those of a decade ago: our country was visited by 550,681 Japanese tourists. They spent 982 million euros. This growth is mostly due to the creation of direct flights between Japan and Spain in 2016, which provided stability and an increase in the number of Japanese tourists who visit our country every year.
What are the preferences of the Japanese tourist?
Japanese tourists primarily seek urban and cultural destinations. They love emblematic monuments and shopping, and really like our cuisine. They are loyal tourists: 24% of all Japanese tourists in Spain are on their third visit. Furthermore, they do not pinch the pennies when they travel, which is very good news for your business. Japanese tourists have the highest average daily expenditure per person of all Asian tourists (€410), ahead of the Koreans (€353), the Indians (€320) and the Chinese (€291).
Source: Turespaña
Which parts of Spain do Japanese tourists visit?
The most popular regions in 2018 were Catalonia (54%), Madrid (20%) and Andalusia (13%). The remaining percentage was distributed among the remaining regions.
Source: Turespaña
In short, if your business is in a city such as Barcelona, Madrid, Seville or Granada, you are in a good location, and you also offer a high-quality product or service, DON’T HESITATE. Translating your contents into Japanese can help you increase your Japanese client base and offer them an experience they won’t forget.
Japanese tourists spend an average of €410, which is much higher than the average of €141 spent by the average foreign tourist. Furthermore, they do not speak English very well. Therefore, finding the information in Japanese is a plus for your business that tourists will value greatly. What is more, they are clients who value the quality of the service or product and are willing to pay for it.
There is an increasing number of Spanish hotels and restaurants that are translating into Japanese to attract more Japanese clients and improve the experience they are offered. What about you? Are you going to take that step to set you apart from your competition?
If you’re ready to take the leap, our translation agency would be delighted to assist you in the process and provide you with a professional Japanese translator, as well as an experienced reviser. If you’re still undecided don’t worry, because we’re here to advise you. We look forward to receiving your queries!
Check out this blog post to know the cost per word of a translation into Japanese and other languages.
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Sources: Turespaña / INE
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